RESUME
A decade defined by experience.
DIGITAL MARKETING MANAGER
Animal Supply Company
Jul 2018 - Jun 2020
Lead B2B email, content, and social media marketing strategies.
Create GTM plans for product launch and communicate feature updates to target audiences.
Develop and execute audience segmentation strategies.
Develop and maintain annual marketing calendars, manage budget for digital tactics.
Create, manage and track marketing campaign goals, deliverables and timelines.
Drive digital marketing innovation by introducing new tactics and optimizations (marketing automation, retargeting, digital display, SEO, video, etc.)
Oversee reporting and optimization of digital properties, serve as Google Analytics and Google Tag Manager lead.
Create processes for critical collaboration with key stakeholders (sales, customer experience, ecommerce and operations).
Increase team engagement and productivity through new tools (Asana, Dropbox, Pastel)
Develop digital marketing educational resources for current customers.
Create engaging copy and marketing graphics in accordance with brand standards.
DIGITAL MARKETING MANAGER
Del Frisco's Restaurant Group
Sept 2017 - Jul 2018
Implement B2C digital marketing strategy for three fine-dining concepts.
Lead content and social marketing strategy.
Contribute creative leadership and recommendations to concept leads.
Oversee owned and earned digital properties – website, social media, local listings, SEO.
Manage day-to-day communication with digital agency partners.
Support marketing plan for content, media, optimization and creative.
Manage loyalty program and CRM activities.
Manage digital marketing budgets.
Measure results and reports for digital initiatives.
Oversee and execute the development and launch of websites and digital tools.
Lead implementation of acquisition, conversion and retention strategies.
Lead digital innovation tactics.
CONTENT MARKETING MANAGER
Del Frisco’s Restaurant Group
Jul 2016 - Sept 2017
Write and edit content to maintain clear message and consistency in the brand voice.
Manage owned brand presence on the web (blogs, website, social media) to ensure consistent inbound and outbound messaging (i.e. paid and organic, engagement/dialogue with guests).
Adhere to SEO guidelines in content production and placement to increase audience reach.
Lead in-house social media campaigns.
Develop and track KPIs to assess strategic impact of content across all channels.
Manage agencies on social media and blog content development.
Develop requirements, ensure content reflects brand tone/style and meets marketing objectives.
CONTENT MARKETING SPECIALIST
Del Frisco’s Restaurant Group
Nov 2014 - Jul 2016
Manage social media accounts for three national fine-dining concepts and local pages.
Create original content to increase brand awareness, promote initiatives and increase sales at the store level.
Manage and collaborate with agency partners to strategize social media and content marketing initiatives.
Build and implement annual content strategies for three brands at the national level.
Research industry trends and analyze social media efforts to maintain steady consumer engagement.
Write and edit copy for print and online ads, collateral, blogs and social media.
Develop and train employees in the field on hyperlocal social media marketing.
DIGITAL MEDIA & PR SPECIALIST
Electronic Security Association
Apr 2012 - Nov 2014
Plan, write, edit and provide layout assistance of association publications and digital properties.
Develop content, design (HTML) and distribute e-newsletters.
Independently provide positive messaging and promotion of ESA, its members and the industry to consumers through ESA’s consumer-facing brand, Alarm.org.
Accurately portray ESA’s views on industry issues via blogs, social media, press releases and digital media.
Autonomously execute public relations efforts and measure results.
Assist with planning and execution of philanthropic efforts.
Ghostwrite for the executive director and the association president.
Maintain association websites and interpret analytics.
Assist with planning, promotions/communication efforts and provide on-site support of annual events and trade shows.
CERTIFICATIONS
GOOGLE SKILLSHOP
GOOGLE ADS CERTIFICATION
2020
GOOGLE SKILLSHOP
GOOGLE ANALYTICS QUALIFICATION
2020