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EXPERTISE

DIGITAL MARKETING

Campaign Strategy

eCommerce Marketing
Key Messaging
Marketing Automation
Goal Setting + Reporting
Project Management
ROI Forecasting

Budgeting

Paid Media Strategy

SOCIAL MEDIA

Content Creation
Graphic Design
UGC Strategy
Paid Social
Acquisition Campaigns
Influencer Campaigns

CONTENT MARKETING

Email
SEO
Blogging
Videos + Webinars + Podcasts
Newsletters
Print Publications
Copywriting + Editing

Creative Storytelling

PRODUCT MARKETING

Go-to-Market Plans
Sales Enablement
Value Proposition Messaging
Audience Segmentation
Cross-Functional Leadership
Adoption + Engagement Strategies
App + Web + Software

INTEGRATED CAMPAIGNS

Omnichannel Marketing

Customer Journey Mapping

Conversion Analysis

Owned + Earned + Paid Media

Project Management

Reporting

CRM + Segmentation Strategy

ONLINE MARKETING

SEM
UI/UX
Google Analytics
Google Tag Manager
Local Listing Management
Ratings + Reviews
Social Customer Service

NOTABLE ACHIEVEMENTS

ECOMMERCE

Lead a 12-week integrated marketing campaign to drive mobile app adoption and engagement.

+ 18.2% app downloads

+ 13.5% active app users

+ 3.6% orders placed in-app

DIGITAL MARKETING

Lead launch of lifestyle newsletter and blog as part of larger acquisition and retention strategy.

+ 20K pageviews to brand website

LEADERSHIP + TRAINING

Developed and presented hyperlocal social media training to executives, general managers, and support staff.

+ 80% adoption of social media strategy and principles

SOCIAL MEDIA

Lead content marketing strategy and targeted acquisition efforts across 90+ local and brand-level pages on Facebook, Twitter, and Instagram.

+ 49% followers (SLV)

+ 194% followers (DFG)

+ 374% followers (DFDE)

CONTACT

Need help with digital marketing or want to connect for future opportunities? Let's talk.